Way different animal today bar1080! People in our western society are getting real sick from eating meat and all it's related Animal Products. Just look at the children they are slowly all becoming obese.
Politicians are all screaming health care for all instead of addressing the problem. Health care should be taught in school just like you have to take drivers ed before driving!
1 out of 3 people get cancer today mostly from the SAD Standard American Diet. This is not a fad today this is a change in beliefs and education. The Choice is very simple eat meat and related products (oil ,sugar dairy) get sick and die early or Eat a clean health diet of whole food live long and prosper!
This is not a fad this is reality sinking in. Although I think it is safe to say you won't be buying any BYND shares anytime soon! LOL