I'd say it was already a disappointment. I think we need to be a little more patient though, after all this is the first day they have a working product.
Would it really help to have somebody claiming to be from Medify post a memo saying "The phones are ringing off the hook"?
If there is to be a big EMIS / NHS contract, it will happen soon.
Some type of national news coverage would be great for the pps, but only sales will keep the price up.