Right now, meat alternatives are simply that. But with climate change, dwindling water supplies, health conscious eaters who want to avoid animal fat altogether, meat alternatives will become a necessity. This market has plenty of room for more players. It is conceivable that in 20 years, a meal of animal based protein will be an expensive delicacy, not a household staple.
The entry of a food giant like Tyson adds an air of legitimacy to what some may erroneous label as some sort of fad.
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