Advertising “100% Egyptian Cotton” has been ubiquitous with a quality product. The fact that there has been many times more Egyptian Cotton material sold every year than what is harvested has been a long running joke.
Now, APDN has the testing ability that forces manufacturers to stand behind their advertising.
Shortly, if someone wants that 100% Egyptian Cotton, there will be ~80% less available.
So this is excellent news for Pima Cotton grown in the US
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