Thought I may add a bit regarding promotions and marketing. After some Due Diligence, any marketing has strict regulations throughout the provinces and only approved grower names can be utilized on provincial sites along with the strain. This means Invictus cannot be marketed, only the approved growers. It seems the attention management is taking is to repurpose the focus of the company to production as it sounds like they have a real need to ramp up supply at the moment. That is somewhat bullish if they can expand the footprint expeditiously. Thus why Trevor Dixon is steering the ship.
The traditional methods of branding and marketing are not applicable in the Canadian marijuana sector, probably why there has been some confusion or lack of follow through with their original marketing plans IMO.
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