Replies to post #5662 on Nio Inc (NIO)

[BottomBounce]

This is not BMW or Mercedes. NIO's management recognizes the value of NIO as a lifestylebrand rather than simply another car brand and has looked for opportunities to reinforce brand loyalty beyond just cars.
https://www.dezeen.com/2018/11/16/nio-clothing-hussein-chalayan-fashion-extreme-speed