"With this acquisition, we're expanding both our ability to increase the role technology and data will play in our future and the speed with which we'll be able to implement our vision of creating more personalized experiences for our customers," CEO Steve Easterbrook said in a statement. When the deal closes, Dynamic Yield will remain a stand-alone company and continue to work with clients other than its sole owner. McDonald's signs its largest deal in 20 years, acquiring tech to personalize the drive-thru menus.
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