Awareness is the biggest problem for SPSO as there are so many companies down here.
Most flip or hold for short-term gains (losses) so they tend to stay away from low volume "plays".
Awareness campaigns imo, smack of a pump and dump, but, in the short-term, dunno how you get eyes on this otherwise.
I guess continue to run the business and let the market sort itself over time would be the prudent thing to do.