The offering was a separate event and $20.5 was raised and closed.
Next, another event followed which was the acquisition of Sound Concepts which Sound Concepts traded $4,000,000 of cash they were to receive into shares. Why? My guess is they saw more value in shares.
Net net is VERB ended up with $4,000,000 more in cash than they would have had if Sound Concepts did not want an additional $4,000,000 in VERB common stock.
All my view.