Yes it sure does and being aware of social media impact without the presence on Twitter , Facebook , Instagram it’s a huge gap potentially missing out on a generation of awareness/viewers. That’s how this era operates nobody is picking up the paper anymore to look at a TV guide everything is right in their hand (phone) so promotion and marketing should be directed towards it . YouTube ads/ commercials would be a bonus to spread awareness. From an old school standpoint rainbow rangers billboards on the highways or by schools would be nice . At this rate he is blowing smoke I haven’t heard any parent or child speaking on rainbow rangers .
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