Well said!...Rather than fretting over which political and ideological boxes voters put both candidates and themselves into, a much better and less-maddening strategy seems to be "run on substantive issues, dammit." Figuring out beforehand whether those issues are sufficiently "moderate" or too "liberal" is a ridiculous guessing game that says more about the person guessing than it does about what voters actually want and value.
I read this morning Sen Eliz Warren is slipping in the polls - she pledged to not take money from PACs and now it's hurting her effort to get her message out...We may say we don't want money in politics, but when it's not there only the moneyed crowd gets heard.