When Sipp penetrated the Illinois market...it was only Chicago for a couple months...granted it's now most of Illinois, but it took another distributor to reach those other areas of the state.
Something I'm learning about distribution is the territories are unique to each one. California, Texas, and Florida will be huge news, but Sipp needs to saturate the entire territory with different distributors before we classify it as the entire state. These are big states (with lots of beer drinkers)!
Either way, I won't complain when it happens!
and CBD.