Our CEO (Murray Fleming) is looking to build a business not a stock (at the momment)...He has shown himself to be honest, ethical and transparent since taking over in 2013/2014 and redesigning the product. I have been here for a long while and things are on the verge of the next level (IMO). The company will probably have the resources (more so) to promote moving forward, due the products recent awareness improvement. Less than 7 million shares currently outstanding since he took over and look where the company is currently positioned.. End of Story!