Most of the big money(they own over 20m of the float) is holding way after a dollar and is very long term capitol invested. The satellite radio deal is much bigger than some realize and will put PlayStar on the map as a major player in all North America as a result. The SMS business will top more that 15 billion a year within 4 years(currently at 4 billion) and the profit margin is 60%! Low overhead and very high profit margins is the perfect business to be in, espacially if it is in a mushrooming market!
Personally, I believe they will get the attention of a big media giant within 2 quarters and have a nice buy out offer of somewhere between 3-5 bucks. Look for strong revenue growth and a move to the OTCBB within that time frame, unless they are bought out first of course. So the answer to your question? No, they will hold their gains. The big money isn't even in it for the NOBO they are in it because they know just how profitable the SMS business is going to be in the US!