He is Rotman's. It is a closely held family business which he controls. He is CEO of VYST as well. It is quite evident he sees a synergy combining the two which is greater than each alone. Not hard to see that if you look. As the majority shareholder in VYST, he still retains control of both, so he isnt giving away the business for $2MM-he is getting that in addition to retaining control.
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