This isn't your typical OTC. Reread Stervc's form 4's post and check the whales. Plus, the Rotman family are bohemith's. They could find $4,000,000 in their couch cushions.
another point, you buy a multiple of EBITDA and the revenues come with it. so if they buy Rotmans for $4million than likely EBITDA could be around $1million and the revenues would be whatever the rumored number is for example the $35million number in the DD post.