The CEO moved 250,000,000 pounds of pot in 4 years between 1979 and 84. He had 90 boats, his own dock and radio channels for communication. He was monitoring the authorities doing counter surveillance. This guy was running a billion dollar pot operation before it was even legal that rivaled all but the biggest of the Canadian powerhouses.
When he finally got entrapped it was not from poor operational process but rather an unrelated plea bargain with the fuzz by an associate. Bruce however refused to rat out his workers and friends. This for me showed mad business acumen as well as a Robin Hood form of ethics. He’s the king of pot for a reason. And everything from his ticker (HEMP - does it get any better?) to his past is great marketing. And make no mistake in the next phase of growth much of the riches will be made by companies that can market.. just look at the recent meteoric rise of the USMJ group.. meanwhile HEMP has a substantial base of ops which could be central to the entire US market.. leaving the door open to strong growth of fundamentals. I have a ton of faith that this company will be one of the American Juggernauts. Likely form a relationship with a company like Canopy Growth or such and get the money to do the operation at scale. I’m sure there will be hiccups. I’m sure the C-suite will get rich selling shares (why shouldn’t they?) and I also am quite sure that Bruce is building this as a vehicle of wealth generation and massive social change. Not as his piggy bank. The last thing I expect from this company is to be a pump and dump. It doesn’t have the hallmarks of that at all. Including its age and expansion. A responsible founder will sell shares at a sustainable rate both via the company and personally. Contrary to being a bad thing this allows for the organization and its leader to have deep enough pockets to forge strategic alliances, investments and tolerate boom and bust cycles. And that’s what I’m seeing.
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