Doesn't look like the public offering price will be the market price to me.
Correct...
Shares of our Common Stock sold by the Underwriter to the public will initially be offered at the public offering price set forth on the front cover of this prospectus. Any shares of our Common Stock sold by the Underwriter to securities dealers may be sold at a discount from the initial public offering price not to exceed $ ___ per share. If all the shares of our Common Stock are not sold at the public offering price, the Underwriter may change such price and the other selling terms in agreement with the Company.