With the most recent price action I think it's fair to say that it probably doesn't matter who the endorsee(s) are because we now have the issue of CONVERTIBLES.
If shares are being dumped, it doesn't matter. I predict the day they release the endorsee PR we see a huge dump of new shares hitting the market combined with retail selling when investors show their disappointment with the fact that the endorsee is not going to be a SUPER HIGH PROFILE ATHLETE and certainly not Mayweather.
Hope I'm wrong but being honest...hate being right about the wrong things....
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