pimpinainteasy, I'll go a step further and say IMO the bus tour is a good application of our advertising dollar if it is done with precision. Milk every opportunity to show that bus to people. What's wrong with stopping at CC stores along the way and inviting the manager or anyone able to to enter into a discussion about GamezNflix? They are selling it in their stores. I've never said that the overall exposure won't be worth the expense. It is just that IMO we will never be able to trace 20K signups directly to the bus tour.