Mar-key, i guess i should have been more clear; i'm talking about the marketing as a whole.
I don't have time to go into it right now, but they've spent millions of dollars this past year with hardly anything to show for it. We have some banner ads, we have the bus (which could have been way better with forward looking advertising in each town about 2 weeks in advance)... just a whole lot more could have been done more efficiently with the money that has been spent.