I disagree, IMO it's not so smart on Rory's part. Apple has decades of proven success, supported by the numbers they've released over time, before deciding to stop. So far FUSZ is just a pipe dream, with nothing of value to show so far. It may come, but showing the numbers now, if they actually exist and are truly improving, could entice new money to invest and help drive PPS forward some, instead continuing this slow death spiral.