The linked article in your post clearly states that an IPO is for a private company that is going public. nFusz is not a private company, it's stock is already traded in a public market, therefore none of the information in your excerpt or from the article applies to the public offering of addition FUSZ common shares.
IPO Agreed. Cuin, I know an owner of a capitol firm, who finds capitol and they list IPO's for a living. I met with him, we both looked at the public information on FUSZ. I 100% agree with your, IMO.