1. Get patent 2. Offer a significant % of patent rights (future profits if approved by FDA or however companies structure such deals) to a bug pharma co in exchange for the big pharma paying for the clinical trials This keeps us out of paying millions for trials that may prove this drug to be non effective. Most drugs that enter trials are never approved by FDA and not all FDA approved drugs are successful in the market So if they are smart they do this. That way we can keep growing profits and shareholder value. And if the trials go bust we dont lose anything. If the trials and drug are approved and are a blockbuster drug we win big too on top of our CBD direct to consumer products.
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