That's the ploy. Any small company would love to have a large distributor like 7/11, costco, am pm, kmart, walmart, etc., etc. It would mean nearly instant success of their product. But, the reality is, 7/11 doesn't know of this product. Where is it? But investors in hearing big names want to bet and risk their money thinking that CEO's words are true. In the mean time, he sells his shares to those unsuspecting folks. He needs to go to prison for fraud.
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