I can see that, as I mentioned to someone else, CSHD is what i would consider an exception, the reality was obvious and people decided to ignore it. It really turned into a cult-like following, complete with groupthink and brainwashing and an alternate reality where it's CSHD against the world.
But with a lot of OTC scams, the reality isn't there, with some no one knows what the exacty reality is, which shade of grey they'll end up with. And if that's the case, you can certainly choose how you wish to present that reality to people.