Excellent way of putting it, Rocket. There exist valid reasons for the level of secrecy all these years (since the days of Chip Hoffman, CEO). It is not merely Neom's going Dark in 2016 which iHubbers should be questioning, but rather, all of the extensive secrecy over the years.
I continue to believe the veil will be lifted when QR codes begin erupting on consumer packaging in grocery stores. Time tells all...
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