The SERP stats being quoted as search looks for "TGLO" through each of these particular URL's are estimated TOTAL TRAFFIC on each of those sites. Do you really believe there were nearly 1/2 a billion search looks for TGLO on Yahoo Finance...? Wow! With that kind of interest this stock should be worth way more than Apple.
Go to the link below and you will see this site reports the search volume for TGLO so far in August is around 100, and it lists the websites that the keyword (TGLO) appeared in. Try entering "Apple" as the keyword and you get 3,350,000 for the search/look volume so far in August for Apple.
I tried another free SERP report site and got an average of 170 web searches / month for "tglo", so the 100 search volume being reported for August to date on the SE Ranking site sounds about right.