seems the new PR company that published the AFC take over PR has been fired! http://www.pluckpr.com/
not a surprise as they were a one woman company with a single page web site
until they hire a real Marketeer to a board position they will not fix the markets view of them.
sorry Teal but you are an event organizer who has been asked to do a NASDAQ companies marketing. A CMO would be product marketing, product management as well as "pr and advertising".