Hey Blue,
Yes, a quick Google search can get you a lot of info if you want to validate any of my following comments:
As with most drugs, an overdose can at the very least increase the significance of the drugs side effects (in this case “Symptoms of an overdose with Lyrica may include mood changes, feeling tired, confusion, depression, agitation, restlessness or seizures”).
While it may not be as lethal as say opioids, you certainly try to mitigate overdose if possible. If a physician can mitigate overdose (both intentional and accidental – imagine if you accidentally overdose and get behind the wheel, or if your kids get into the medicine cabinet) through the effortless prescription of one brand over another (all other factors remaining equal), it seems logical they would do so.
You can quickly run a Google search and find several articles related to its overdose as well as the increasing intentional abuse of the drug. While it doesn’t have the abuse rap of opioids, that doesn’t mean it is omitted from such action.
Here’s a helpful brief snippet on why it has been intentionally abused:
“What are the effects of Pregabalin?”
“Pregabalin can produce feelings of euphoria, relaxation and calmness. It can also enhance/increase the euphoric effects of other drugs, like opiates.”
The following is all personal thought:
I still can’t put my mind to the market impact that a technology like PODRAS may have (if successful of course). I imagine someone like Samsa prosecuting a physician on behalf of an ill-struck or heaven forbid deceased loved one, where an overdose could have been mitigated simply by prescribing another brand. I’m not a lawyer, so I’m not sure what kind of accountability the physician would have in this case, but I would go so far as to suppose that a physician would fear the risk of lawsuit or at least the risk of defamation.
You can apply similar rationale to the manufacturer of that drug as well. Consider what a company like Pfizer or Purdue would do if their product was that inferior. Imagine the pressure they would face in that market (litigious and marketing pressures), perhaps even the political pressure to withdraw their product. It happens in this industry.
Market Data 
Markets 
AI
