biomaven,
Would you mind stating what you pay per unit for Botox, and in the cosmetic arena do you think Plastic Surgeons will be encouraging a longer lasting drug.
From what I understand, which could be wrong, is that the PS cost of Botox is in the area of $4 to $6 per unit while the PS charges in the area of $12 to $15 per unit. It might be tough for them to lose 30% of their procedures with Revance.
If this is true Revance might have to advertise their advantage to the public which could be challenging.
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