It can be a scam, but still rise in price. They can be doing stuff behind the scenes that may cause price to rise in future (or not). Wouldn't take much: a rebranding in a hot market today or tomorrow upcoming hot trend could do it. It could also just all go away at some point. The only thing that I see is that this company has an app on iOS and Android that is aging with no updates, but it's still there. Things come and go all the time. Friendable ( at least the app hasn't gone away)