And a function of the lack of convenience of the current "off premise" "off ownership" storage solutions.
Just as accounting files....get sent nightly to "storage solutions"....... it was an odd concept to many at first..but now...it is the favored mode...of secure storage.
But change...is what most people tend to resist....
It is human nature to assume things will remain the same..and it is hard to conceive of the changes forthcoming..
that is why god invented "marketing people." lol
just a personal joke.....it is my business to look forward..and watch those around me scratch their heads...and slowly shake them....... until.
Market Data 
Markets 
AI
