"ownership" is a very important status symbol to kids; especially those who realistically have no access to broadband or even a home computer. These are the very kids.......non-white, urban who MAKE taste for the rest of their generation. They still revere mix (cassette) TAPES!
Ownership "passe". Never. Ownership decreases the possibility of being held captive by RIAA and alike,to rising subscription fees and services charges to listen and view content.