A couple things do it for me right here in this play. The PR is in my opinion and I am sure that of many others leading to only one destination BITCOIN Mining.
The ticker MINE is absolutely perfect as it is easy for investors to remember if they see it just once and then assuming a PR comes out and confirms with strong news some Bitcoin Mining deal is on, buck for buck this would be a much better payday to be in IMHO.
Your example provided illustrates that perfectly.
MINE's marketcap in only $1,000,000 compared to other bitcoin plays that are trading any where from $40,000,000 to over $200,000,000. we have a looooooooooong way to go pepsi..