On a per share basis, and I will take a conservative estimate and assume a full billion shares. Say half a cent now (market cap of 5 mil, proper for a start up about to release a product) and 5 cents when the product is released.
How did I come to 5 cents? take 10 percent of the population of north america and if they pay the $1 fee to take the test (the price point quoted by Groman) that is $46,800,000 per year in sales.
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