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chipguy

09/01/03 10:42 AM

#12474 RE: ABurner #12463

wbmw, re: brilliantly original marketing

Pentium. Pentium Pro. Pentium II. Pentium III. Pentium 4. *YAAAWN*


http://www.theregister.co.uk/content/7/31975.html
http://bwnt.businessweek.com/brand/2003/index.asp

Sorry AMD doesn't make the list. Its brand recognition
drops off dramatically outside its key demographic
group (inactive males under 30 who still live with
their parents).
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wbmw

09/01/03 1:09 PM

#12487 RE: ABurner #12463

Aburner, Re: Pentium. Pentium Pro. Pentium II. Pentium III. Pentium 4. *YAAAWN*

Interesting that you can't see the difference between a company changing the suffix of their own brand to leverage off their previous branding - like Intel does, and using suffixes from competitors like "XP", "-M", and "FX", to leverage off their competitor's branding - like AMD does.