Tyler -
I was planning to post on that specific question because I think I have it figured out. And by the way, you are smack dab in the middle of the target, IMHO, in thinking along these lines. It sounds ridiculous to say it but it is quite central to comprehending the whole picture, bringing it into focus as were.
It will take about an hour for me to carefully construct a description and I don't have an hour right now. Please be patient. I think you will find what I think I have unearthed pretty darn telling.
Imperial Whazoo
Market Data 
Markets 
AI
