Creppie, one thing I learned from Low is that when there is enough emotion, interest, and volume in a stock, the MM's have ways to start runs and retraces when they want. He can explain better how they do with placing large orders at prices in the direction they want the stock the move and then everybody jumps on board. I don't watch the stock, but that may be what is happening, so maybe you could swing along with them. Don't mean to answer for Low, but just checking to see if I learned anything.
PS - By new upperbounds you mean changing you sell target, he may not suggest you do that.