It is not fluff! I work trade shows all the time and companies ALWAYS put out a TON of press before the show so clients will approach them. We release PR's, run trade magazine ads, etc, ,etc and it WORKS.
It's fluff to YOU because you think the stock should be running to the moon right now. I'll take the slow and steady increase anyday over a dead stock with no volume and no movement
I dont care about CYBR, every scenario is different. Do they have a 25+ mil contract and 100K per month website? I use to trade CYBR and i can tell you that CKYS's products are much more viable to a LARGER range of people than CYBR's.
Ever look at CYBR's burn rate??? Its no wonder why they are worth nothing.
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