Sure, no problem pal. I'm no expert in anything, but I'll offer what little input I can.
Now, I did notice that the McD's thing is more of an event than a partnership.
But, if it works out for the red-headed clown, I think we can bet on future events and possibly a bona-fide contract. Something like that might take a few years to develop, but I've got time to wait for that kind of deal.
Think about it...McDonalds and video games. It's the next generation of McD's. Not to mention a one stop dinner & movie night. Renting movies & games in the drive thru as well so you come home with everything a fat American family needs.
I doubt that the movie "Supersize Me" will be on the menu though.