Note that the principal came on this board and said he would not be involved with bitcoin. He didn't say that he wouldn't use the 'blockchain' angle because that is the hot promo word right now not the 'bitcoin' word. He easily can say he's going to use blockchain in media streaming and people would believe him.
Even the paid promoters caught this negative smell on the word bitcoin and changed all their propaganda to use blockchain instead.
It's what the principal doesn't say that decimates shareholders.