If Alltara!™ and Advant!™ are just DECN's names for the products, not to be used in retail stores but just to be used by big box retailers to facilitate the ordering process, why register the trademarks? In fact, can they be trademarked if the products are not to be marketed under those names?
I believe you will get your answer from the company. It is their business model. I took the opportunity to write to them this afternoon and told them they might expect your call and your questions. Certainly you have 15 minutes.
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