"I believe your answer has been provided:"
It has? I sure don't understand it. And I had more than one question:
How would the use of Alltara!™ and Advant!™ names be the exclusive brands of multiple big box retailers?
If Alltara!™ and Advant!™ are just DECN's names for the products, not to be used in retail stores but just to be used by big box retailers to facilitate the ordering process, why register the trademarks? In fact, can they be trademarked if the products are not to be marketed under those names?
If multiple big box retailers are going to use the registered names, how are they exclusive? What exactly is being licensed?
Please explain. Maybe the answer lies in the definition of "Hybrid Private Label". Do you know it? Or perhaps more importantly, do you know what the author means by it?
I'll wait for some answers that make sense to me...answers that are as simple as the questions.
I probably should have posted them one at a time. If the "FDA Modifications Guidance (2016)" have some bearing on the answers just explain how.
I know what private labeling is...it's not complicated.