What's the solution? Smarter technology, not less of it, according to industry insiders.
"Making it safer has a lot to do with personalization, with knowing the things you want to do and where we can help you by reducing the options, or actively promoting an option," said Thom Brenner, vice-president of connected car services at BMW.
He stressed that BMW takes driver distraction very seriously. "There's a really rigid [development] process for anything that goes on the car display and is being used while driving," he said. The developers measure the info that goes on the screen to make sure it's not too much to read quickly or too dense to absorb at a glance.
Audi's infotainment system according to Thomas Muller, executive vice-president of electronics at the auto maker.
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