So the theory is: CEO is too stupid to arrange a pump-dilute-dump promotional blitz...
... but he's smart enough to turn this company profitable after years of losses, reduce the O/S by 50%, sustain a price jump over 100x, acquire a $15m company with $3,000 in the bank, and do it all within 6 months?
That doesn't add up.
We can all agree on the last part of your post. Bob doesn't make that tweet if he had a clue that JMJ was going to undermine it IMO.