What are the names of the companies that fall under the "go" side of that question? Those which had viable products of good quality with some bit of innovation were acquired by the bigger players. If you give me some other examples then I'll research those but I did not find any on my first pass.
Not arguing the lower margin fact. However, the barriers to entry are limited. The bigger companies are afraid of a company like this one. The biggest proof for that is the way the company has evolved the product based on feedback. I believe that is what will keep this company around for a very long time.
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