I'm very familiar with their divisions (except for the tech and jobs which I don't like) because I was working with them for last year. They should be focused on Nevada and California and getting a grow. That's the only thing that will justify valuation. And I more than anyone want to see mcig do well because of our position (check disclaimer on Mj stocks).
The company needs to have tunnel vision in Nevada and I think an app for any company that's public is a bad idea if it doesn't have millions of users and clear path to revenues. Ma$$roots has proven that, and there's a reason Weedmaps & leafly are private, plus no one in MJ industry can compete with their user bases...