Maybe Steve King sees an opportunity and unlike politics where Hillary Clinton can not hop on the Dem/Rep ticket to increase her chances of victory....Steve King can do so and hop on the White and red tickets and increase his chances of success
...unless victory is all but guaranteed with one PR that sends a strong signal that they have been working on a deal with big upfront monies for quite some time
Since BMS likes HALO so much now.....Avid can strike a deal and project profitability....literally....overnight