Over the weekend I came across a report from GS talking about ILMN - a competitor to ARYC. They were very bullish on the industry and ILMN in particular.
Two things stuck out.
1)They had a table with the big players in this area and there was no mention of ARYC.
2)the second thing I noted was the sales multiple in this sector is 8.
So assuming ARYC has revenues around $6 million. An 8 multiple puts ARYC's market cap at $48 million. With about a billion shares outstanding that could give ARYC a .048 pps.
I don't use Twitter for this reason. It is a way to quickly convey information but in business these sales are never final till the check clears. So discrepancies are likely but by omitting the other possible revenues this methodology should give a ballpark figure.
Having spoken with Arrayit they are well aware of invedtors attempt to estimate sales using Twitter. These are not stupid people so I doubt these figures are fabricated.
In addition, it would be pointless. They could tweet a 10 million sale and almost no seasoned investor would give it credence without something other than a tweet so pps would not be affected.